The fund will recognize these employees as essential workers year-round - not just in a state of emergency - while providing much needed financial support to provide emergency relief for the immediate needs of frontline grocery store workers. As a way to say thank you to grocery workers for their heroic efforts, Kendall-Jackson is pledging $200,000 in the first year and commits to raising $2 million dollars total through 2030. Funds will be distributed directly to frontline, grocery workers in the form of a 250 gift card. Any individual currently employed by a grocery store, including retailers with grocery departments, is eligible to apply for financial assistance. Workers can apply for up to $250 beginning October 1, 2020,