Works to protect consumers against unfair, deceptive, or fraudulent practices in the marketplace. Conducts investigations, sues companies and people who violate the law, develops rules to protect consumers, and educates consumers and businesses about their rights and responsibilities. Collects complaints about consumer fraud and identity theft and makes them available to law enforcement agencies across the country. Service divisions include Advertising Practices, Consumer and Business Education, Enforcement, Financial Practices, Marketing Practices, Planning and Information, and Privacy and Identity Protection.